- This post is for members of Dawgs247 only. Join now! 30-Day Free Trial
downlowdawg ●
- 5 stars Rating: 97
5159 votes total - First Team All-American
- (6106)
- 17 months
- Send Message
- Follow User
- Ignore User
- 5 stars
- This post is for members of Dawgs247 only. Join now! 30-Day Free Trial
DawgCommander ●
- 5 stars Rating: 91
8734 votes total - (10376)
- 20 months
- Send Message
- Follow User
- Ignore User
- 5 stars
-
Lucky said...
Thank you. Fair question:
This key here is that we are going to make it available to monthly members, we just can't with this release.
Secondly, and I don't mind saying this ... annual members are worth about 35% more to our business than a monthly member. I've been running churn/attrition analysis for more than 15 years and these numbers have held somewhat true. To be clear, from solely a biz perspective, its more about the average value of a customer -- annual vs. monthly.
I hope to mitigate this problem by setting up ways for monthly members to get this service. The problem is that our user rewrite is running 3-6 months behind schedule and those features will have to come out in our next text alerts release.
Hope this helps clarify our position better. Again, thank you so much for your support of 247Sports. We are really working hard to make this a great product for you guys.
Shannon
This post was edited by downlowdawg on 10/2/2012 at 3:12 PM
downlowdawg ●
- 5 stars Rating: 97
5159 votes total - First Team All-American
- (6106)
- 17 months
- Send Message
- Follow User
- Ignore User
- 5 stars
-
downlowdawg said...
Why not provide monthly users the option of trying the Text alerts on a trial basis? 7 or 30 day trial period to see if it's worth "upgrading" to an annual subscription. That should help paint a clearer picture as to the value of such a service.
While it seems a bit crazy - a decade ago, having an extra $10 a month was not as big of an issue as it is today. I'm blessed not to worry about needing an extra $10 a month but as others have stated - the reality is, we have members on this board that cannot afford to spring on the annual option.
I've been a big supporter of this network. I've brought friends and colleagues over here. I appreciate the candor on the matter.
247Sports and BOL updates: http://twitter.com/sbterry247
Lucky ●
- 5 stars Rating: 96
21476 votes total - Shannon Terry
- (4526)
- 35 months
- Send Message
- Follow User
- Ignore User
- 5 stars
-
wrightsvilledaw ●
- 4 stars Rating: 75
33 votes total - (41)
- 19 months
- Send Message
- Follow User
- Ignore User
- 4 stars
-
Kevin Ryan said...
As for them only being available to annual subscribers, there's a layered cost associated with this service - for the actual service itself and for the development time it takes to implement and maintain.
By offering it to annual members we don't have to pass that cost along. Its also the way we did it at our former network.
Its just hard to make the economics work out offering them to monthly subscribers.
HobnailedBoots
- 5 stars Rating: 85
3006 votes total - (2825)
- 29 months
- Send Message
- Follow User
- Ignore User
- 5 stars
-
Lucky said...
Secondly, and I don't mind saying this ... annual members are worth about 35% more to our business than a monthly member. I've been running churn/attrition analysis for more than 15 years and these numbers have held somewhat true. To be clear, from solely a biz perspective, its more about the average value of a customer -- annual vs. monthly.
I hope to mitigate this problem by setting up ways for monthly members to get this service. The problem is that our user rewrite is running 3-6 months behind schedule and those features will have to come out in our next text alerts release.
Hope this helps clarify our position better. Again, thank you so much for your support of 247Sports. We are really working hard to make this a great product for you guys.
Shannon
HobnailedBoots
- 5 stars Rating: 85
3006 votes total - (2825)
- 29 months
- Send Message
- Follow User
- Ignore User
- 5 stars
-
Gentry Estes ●
- 5 stars Rating: 98
13865 votes total - (26299)
- 33 months
- Send Message
- Follow User
- Ignore User
- 5 stars
-
Gentry Estes ●
- 5 stars Rating: 98
13865 votes total - (26299)
- 33 months
- Send Message
- Follow User
- Ignore User
- 5 stars
-
Gentry Estes ●
- 5 stars Rating: 98
13865 votes total - (26299)
- 33 months
- Send Message
- Follow User
- Ignore User
- 5 stars
- Post a New Topic
- Back to Topics
- « Previous Topic
- Next Topic »
- Pages: 1 | 2 | Refresh









*** Text alerts now active on Dawgs247